Halsey x Coke Studio
We helped Coke Studio team up with musician Halsey to release a new social-first video for her song "So Good". The semi-animated work, inspired by A-ha's iconic "Take On Me" music video from the 80s, focuses on Halsey's artistic process and her love for Coke Zero as part of that process. The campaign showed up on Coke Freestyle machines in QSRs, a billboard in Times Square, and resulted in a new phrase: "Ah-Halsey!"