Launch social video
More social fun - TikTok, IG, Meta
Retail Displays
Hellmann's Feel the Flavor
This social-first campaign was created to launch Hellmann's new global line of flavored mayos. These new flavors stand out from the competitors because they are a unique combination of both creamy and flavor. It's a combination you won't just taste, you'll feel. In fact, it might evoke some crazy dancing. We leaned into social's love of dance across the campaign. And even shot an Argentina-specific dance to appeal to that country's regional market.