Pfizer Unwelcome Guest

Despite the widespread availability of COVID-19 booster shots for millions during the fall of 2022, only 16% of Americans had received the jab as of the start of 2023. So Pfizer set out to "boost" the booster effort amid pandemic fatigue. We partnered with well-known party host Martha Stewart to deliver an attention-getting "Kill Covid" style message about the most unwelcome guest — COVID-19.