smart kegs
After a long pandemic lockdown, summer of 2021 was going to be crazy. And on the morning after the summer's biggest holiday on July 5th, ordinary bottles of water weren't going to cut it. So we made our own holiday — "Rehydration Day". Then we created a smart keg, smartwater filled kegs for super-sized hangovers. The result was a $23M increase in smartwater summer sales, a 31% increase in brand relevance and a viral social moment for smartwater's brand.