Rehydration Day social, OOH, display banners
Rehydration Day + Pete OOH
smart kegs / Rehydration Day
After a long pandemic lockdown, summer of 2021 was going to be crazy. And we knew on the morning of July 5th, after the summer's biggest holiday, ordinary bottles of water weren't going to cut it. So we made our own holiday — "Rehydration Day". Then we created a smart keg, smartwater filled kegs for super-sized hangovers. The result was a $23M increase in smartwater summer sales, a 31% increase in brand relevance and a viral social moment for smartwater's brand.