Pete Case Study
Launch Social Video (TikTok, IG, Meta) & TV
Body Double
Bouncy House
smartwater Keep Living Smart
The brief was to reinject Smartwater's iconic brand with relevance and confidence. We chose a spokesperson who was having a moment, someone trying to make smarter choices who would shatter the category’s approach to talent. No, not Jen Aniston or Gal Gadot…but Pete Davidson?!? This social-first campaign included TV and OOH and gained a 147% increase in conversation of Smartwater's brand, a 31% increase in Smartwater's brand relevance and a $23M increase in summer sales!