Wendy's #FreezerDig
Wendy's uses fresh, never-frozen beef on every hamburger, while McDonald's freezes their beef. So to help people understand how bad frozen beef can get, we reached out to our social audience. We asked people to open their own freezer and take a snap of the oldest thing they could find. We got some pretty amazing responses. And the campaign increased awareness that Wendy's serves fresh never frozen beef by 38%.